In just 6 months Anson PDR has gone from a small family-run business to a big corporation. How did...
Incorporating an effective CRM (Customer Relationship Management) system into the day-to-day running of your business can be hugely beneficial to both staff members, clients, and customers.
CRM systems are particularly helpful if your company operates as a B2B business, as they can give you a great idea of potential leads, can boost the efficiency of your sales team, and can give you more informed decision making capabilities based on the data collected by the system.
There is a large number of CRM providers that you can choose from and the vast majority of them will all be able to offer you and your business something different. There are a variety of factors that are important to consider in order to ensure that the CRM system that you employ at your business will be able to give you all of the benefits you are looking for. In this blog, we are going to discuss some of the key things you should take into account, which should give you the best chance of finding the CRM system that will help your business the most.
How Can Your Business Improve?
To really know which CRM system is best for your business, you must first understand which aspects of your business you would like to improve. Different CRM software will be able to boost your business in different ways. Is the CRM system you are looking for going to be used to keep track of new customer interactions? Maintain relationships with existing customers? Improve internal communication between different departments, such as sales and marketing? Gauge client feedback and capitalise on new trends? Or, a combination of the above? There is plenty of CRM companies out there that will specialise in various aspects of business, which is why it is a good idea to get a clear understanding of what improvements you would like to see within your business.
One thing to be aware of is that there are quite a few CRM vendors who will claim to be able to offer a service that can suit businesses of all types. This is rarely the case as all businesses are different and require specific needs. It is recommended that when choosing a CRM system to incorporate into your business, you choose a provider who will be able to target the specific ways in which you want to improve your company, while also being able to adapt to your needs.
How Does The CRM System Feel To Use?
One of the most important things about introducing any new system into your business is to make sure that it is easy and comfortable to use. You could have the best CRM system in the world, but if you find it difficult to navigate or understand, the benefits it will have for you and our business will be limited. This is why CRM consultants are useful, as we can work alongside you to ensure that the system you have chosen to purchase is simple for you to use.
A great way of determining how much you like or dislike a particular CRM system is to use it. Bearing this in mind, it is always a great idea to try and secure a trial period to use the product before making a final commitment to buying the system. Having some time to get to grips with a new system can be a good indicator of how it can make a difference to how your business operates. Some CRM systems have customisable features which can allow you to really narrow down exactly what will enhance your company, pinpointing factors that need to be improved the quickest. It is also worth inquiring about any training programmes that are offered alongside some CRM systems. Taking part in a training course that goes in-depth into all the features of a specific CRM service can be a massive help, as you will be able to quickly understand all that the system can offer.
Does It Integrate Well?
One of the major considerations that you need to make when purchasing a CRM system is whether it integrates well with the current systems and applications you already have in place at your company. Your business is likely to already be operating with a number of different applications already so in order for a CRM system to work as efficiently as possible, it is important that it works in alignment with them. CRM systems use collected data in order to produce results that can influence business decisions, so its integration with other applications within your business can be pivotal to its performance.
Easy integration with other company applications will also make it far easier and quicker for your staff to be able to get to grips with the new CRM system. The sooner you and your staff members are able to seamlessly use the new CRM system, to sooner that product will be able to take full effect and make a serious impact in improving your business. Your CRM system can integrate with your business’ accounting software, your HR software, you website and marketing set-ups.
Contact GeminiBlue Today
If your business is located in or around Peterborough and is in need of a new CRM system, then don’t hesitate to contact GeminiBlue today. Our team of consultants can ensure that your business is set up with the ideal CRM system for you. The right CRM product can completely transform your business, so why not get in touch?
If you would like to get in contact with GeminiBlue, please feel free to give us a call on 01733 767837, or if you would prefer to speak with us online, fill out our simple contact form.
